Privacy Policy

GKH Play is a game studio focused on publishing mobile games and apps. This policy aims to give you clear and detailed information about how and why your data might be collected and used by GKH Play when you interact with our apps or visit our website. It outlines the key principles that guide GKH Play in handling the data we gather and process to:

• develop, publish and monetize mobile games and applications (referred to as "GKH Play Apps and Games"), and
• maintain our corporate website.

If you have any questions about this policy or our general practices regarding privacy and data protection, please feel free to reach out to our team as mentioned in the contact section of this policy.

GKH Play Apps and Games

Why Does GKH Play Collect Data from Its Apps and Games?

When you use GKH Play Apps and Games, we gather information about you. This data, often referred to as "personal data," may be collected automatically when necessary or provided by you voluntarily. We use this data to deliver the app or game you've downloaded, ensure your safety, and for other purposes outlined below (such as advertising).

When you install and use GKH Play Apps and Games, we may collect and process some of your data for various legitimate purposes. Below, you'll find explanations regarding the reasons why GKH Play may collect data and the legal bases GKH Play relies on in each instance.

GKH Play Collects Data For:

1. Providing Services You Requested

To deliver the services you requested, such as allowing you to advance to the next level after completing the first one.
Legal Basis – Legitimate Interest: Such data processing is essential for providing the requested service(s).

2. Running Analytics

To understand how users interact with our products and services and to continuously improve them, either directly or through third-party partners (e.g., identifying features that may frustrate users or determining if a level is too challenging).
Legal Basis for Third-Party Analytics – Express Consent: In countries where user consent is required by law, GKH Play only shares personal data collected through its apps with third-party partners for analytics purposes after you've provided your consent via a pop-up notice in our apps.
Legal Basis for First-Party Analytics – Legitimate Interest: GKH Play collects user data for its internal analytics tools. This data is solely used by GKH Play for analytics and is not shared with third parties. The processing is based on GKH Play's legitimate interest.

3. Serving Tailored Advertising

To deliver ads that match the preferences and interests of our users, enabling GKH Play to continue offering free services and products.
Legal Basis – Express Consent: In countries where user consent is required by law, GKH Play processes or shares personal data collected through its apps for personalized advertising only after you've provided consent via a pop-up notice in our apps.

For data processing activities relying on user consent, you can withdraw your consent anytime from the "settings" page in our applications. Please note that even if you withdraw or refuse consent, you may still receive ads, but they might be less relevant to you as they won't be tailored to your interests.

What Data Does GKH Play Collect from Its Apps and Games?

GKH Play does not use any data that directly identifies you. We only collect mobile identifiers and other technical information (with your consent if required) that help us recognize your device. For the purposes listed above, the data that GKH Play collects is limited to:

• The apps you are using
• Your IP address
• Your Mobile Advertising ID (Apple IDFA or Google AAID) and device identifier (e.g., IDFV for iOS devices and Android ID for Android devices)
• Information about your device and connection (e.g., user agent, type of connection, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, OS)
• Data related to your activities on our applications, including how you interact with our apps and the ads served in them

In some GKH Play Apps and Games, you may choose to log in to your account with a third-party service (Google or Apple) to enhance your experience (e.g., syncing progress across devices, securing progress, and restoring it in case of device loss or upgrade). In such cases, we may collect and securely store your email address in a hashed format within our database. This information will only be used by GKH Play for account recovery and customer support purposes. We will not share your email with any third party without your consent. With your consent, we may use your email address to keep you informed of updates and offers related to the concerned apps and games.

With Whom May Your Data Be Shared & Why?

GKH Play does not sell your personal information, but we do need to share it with third parties to provide the best possible service. Rest assured, we ensure that these third parties treat your data with the same level of care as we do. GKH Play does not share your personal data with third parties without your prior consent in countries where such consent is required by law.

When you consent to data collection for advertising and analytics purposes, we may share the data listed above with ad partners who help us monetize the ad inventory of our apps and provide users with free products and services. They usually collect data via their own tools (SDKs). Authorities may also receive data only to the extent required by applicable laws and regulations.

Security and Your Data at GKH Play

How long does GKH Play keep your data?

We don't hold onto your information longer than we need it. GKH Play stores personal data collected for specific purposes outlined in this policy only for as long as necessary to fulfill those purposes. User-level data is typically not kept for more than 12 months. Data used for our internal analytics tool may be stored for up to 24 months, following the guidelines set by our data protection oversight authority.

Children's Privacy

GKH Play takes children's privacy seriously. We never knowingly collect personal information from anyone under 16 years old. If you are under 16, please refrain from using GKH Play apps and games.

International Transfers

Some companies we partner with to provide services may be located outside your originating region. In these cases, we ensure the destination offers an equivalent level of data protection and we use legally approved methods to guarantee your information is protected.

Your Rights Regarding Your Data

Your information belongs to you, and we respect your right to control it. You can contact us anytime at contact@gkhplay.com to:

• Request a copy of your data.
• Withdraw your consent for data collection.
• Request deletion of your personal information.

Controlling Your Data Sharing

You can change your consent preferences directly within the privacy settings of GKH Play mobile games and applications. While GKH Play doesn't sell your personal information, we may share it with third-party analytics and advertising companies to personalize your experience and tailor content and ads within our services. By adjusting your consent settings in our apps and games, you can prevent data collection for these purposes. This will effectively stop the sharing of your information with our analytics and advertising partners.

Accessing and Deleting Your Data

You can request information about whether we hold any of your personal data. You can also access or request deletion of your information directly within GKH Play mobile apps or by contacting us. We will respond promptly to your request.

Contact Us

GKH Play is the Data Controller for your information. You can contact us at: contact@gkhplay.com